Printed on the back of the postcard:
La Salle Hotel
922 Pacific Ave. (near Virginia Ave.)
"Vacation Spot of Atlantic City". Only one block from famous Steel Pier and Ocean. Rooms and apartments for your particular needs. Moderate rates. Phone 5-9745.
Hand written on the back: June - 1955
This Hotel and the other structures in the vicinity have since been removed and the land they were built on now serves as a parking lot for a major casino.