The New Advent Loudspeaker is a new version of a speaker
system that for several years has been the most popular
most imitated speaker in the United States.
We have built greater high-frequency energy
New Advent Loudspeaker, to reflect improvements that have
taken place in recording and broadcasting. But the basic
idea behind it is the same.
This brochure is meant to spell out that
we carry it out, and hopefully answer questions you may
about the design and performance of loudspeakers.
We think the best way to begin is with a
of our company and our approach to designing products.
Advent Corporation was formed in 1967 to develop new kinds
of home-entertainment products, both audio and visual,
that go well beyond the limits accepted at a given moment
and explore new or significantly different approaches
Our most unusual product is Advent VideoBeam®
television -- a unique projection-television set that
a life-size (six foot diagonal measure) color picture. But
audio products have been the core of our business and our
reputation. They include:
for home listening. We
have sold more than a million speakers, and the Advent
Loudspeaker has accounted for half that total. (It’s worth
pointing out that those sales have resulted from a minimum
national advertising and a maximum of word-of-mouth
advertising from satisfied owners.)
high-performance stereo cassette equipment,
introducing the Dolby® system and other innovations to the
use of the Dolby system in a separate component
for use with stereo music equipment.
introduction of chromium-dioxide tape to cassette use.
cassette recordings (Advent Process
CR/ 70"‘ Cassettes) ever offered, employing both the Dolby
system and chromium-dioxide tape.
moderate-price stereo receiver (The Advent
Model 300) designed to compete in every audible respect
except total power output with the most expensive
amplifiers, preamps, and tuners.
All of our products are developed one at a time (rather
than as part of a broad line of models at different
when we see opportunities that suit our abilities. We
to make everything, and we don’t design any product in
imitation of anyone else's.
Despite a great deal of advertising to the contrary, it is
is a trademark of Dolby Laboratories Inc.
difficult to design a good loudspeaker. The necessary
ledge and materials have been available for quite a while.
But the trick, to our way of thinking, is to
speaker that isn’t bigger, or more expensive, or more
than necessary for maximum useful performance - and one
that sounds good not just under “ideal” or laboratory
conditions but under the widest range of actual conditions
in people's homes. That basic approach is very much a part
of the design of The New Advent Loudspeaker.
NEW ADVENT LOUDSPEAKER?
The New Advent Loudspeaker is based on a premise that is
not easy to accept. The idea, based on long experience in
the design of high-performance speakers, is that it's
to produce a moderate-cost speaker system that is nothing
than the right, completely satisfying, no-compromise
for most people who have a demanding interest in music
The New Advent is designed to combine the following
highest category of loudspeaker quality, with
overall performance that for listening at home is at least
equal -- in every audible and useful respect, including
frequency range -of the most expensive speakers available.
at about half the average cost of the speakers
usually considered the best available.
enough, unobtrusive enough, and uncritical
enough in placement to fit easily into a home.
enough output at low distortion to permit
listening to music at satisfyingly loud levels in even the
largest living room.
driven comfortably by the majority of good amplifiers
and receivers now available, with a loudness reserve
for the most demanding musical material.
convincing not only on the best recordings but
on the great majority of recordings of all kinds.
Our initial interest in speakers was in the
below the “ultimate” in performance and a long way below
in price - the category in which most serious listeners,
feeling that further improvements are not worth the added
cost, decide to buy. We knew that we could produce a
that would be both significantly better and significantly
expensive than the speakers considered the best value in
category. Our aim was to do that and establish a new point
of diminishing returns that would be closer to the highest
of speaker performance.
But as we began to apply some new thinking
concepts and to take advantage of new materials and
manufacturing techniques, it became increasingly clear